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How can independent shops thrive on the high street?

Contrary to the media frenzy, there's a world of opportunity for the independent retailer to thrive and prosper in the future. With businesses providing high levels of personal customer service and wide choice, shoppers can be encouraged to buy locally on the high street. 

Shopping independently doesn't always mean paying through the nose

Simply doing vegetable and meat shopping at a market or farm can be up to 1/3 cheaper. The recent trend for the public to buy from butchers as a result of the horsemeat scandal can demonstrate how important trust and quality are. You can quickly build relationships with shoppers and find them the right product with your expert knowledge.

As a customer, individuality makes you feel more important and valued. A person working for a chain lacks the passion that small businesses have. 

Smith Street Warwick.jpg

How can small businesses thrive on the high street?

Here are seven key things you can do:

  1. Work together to promote and refer.
  2. Provide knowledgable and personal service.
  3. Listen and understand your customers' needs.
  4. Focus on your business strategy.
  5. Be honest and transparent.
  6. React and adapt to change.
  7. REMEMBER YOUR MARKETING!

Don't just take our word for it, try our tips and let us know how you get on.

Maximise the opportunity of the Operation Footfall initiative by preparing for extra visitors this year. 

To discuss your online marketing, talk to us at WarwickTweetup today.

 

This blog was written live in our blogging workshop with the assistance of RestoretheHighStreet.com

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