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Social media and digital marketing training for the Open Studios


We’ve been training businesses to use social media for almost two years. Creating a strong online presence has never been so important, so we teach online best practice for digital success in lead generation.

We were excited to be asked to present an interactive seminar on social and digital marketing for organisers of Open Studio art events from all over the UK. We weren’t too sure what to expect, and the phrase ‘novice users’ had been brandished around.

One thing that did concern me in the lead up to the workshop was the huge amount of content we had been asked to cover. In a mere 5 hours we had to explain and answer questions and queries on:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Pinterest
  • Twitter_Bird.jpgInstagram
  • Foursquare
  • Blogging
  • SEO
  • Analytics
  • Content
  • Etiquette
  • Scheduling posts
  • Multiple account management
  • Times to post
  • Apps to use
  • Being found online
  • And generally everything else associated!

We usually give a focused session on Twitter, Blogging, Facebook and others, and we spend a good three hours with our clients showing them the ins and outs of one platform. But all that in five hours? That was a challenge… but it really worked!

Twitter, Facebook and Google+

We started with a brief overview of the most popular channels, including the big guns like Twitter, Facebook and Google+, and we were immediately bombarded with questions from the room, leaving me slightly concerned if we’d get to talk about what to post, let alone share the exciting world of SEO and analytics near the end.

We had some brilliant interaction though. It was a really good start and we were pleasantly surprised by the enthusiastic and creative crowd. The great thing about these workshops is that we learn, just as our delegates do. It’s often too easy to fall into the trap of only seeing things from your own perspective.

Social media training for businesses

I secretly enjoyed the challenge of having all manner of questions about all manner of situations, mixed with all types of different networks, fired at me like tennis balls from the room by the Open Studio groups. 

Most of today’s group had a grasp of social media on a simple level, and I was pleasantly surprised with the knowledge of Pinterest from a small group. There was even a QR code evangelist at the front! But when we asked if anyone was on G+ I’m sure some tumbleweed floated past.

“I think we’ve found the level,” I said to Jo.

Undeterred, we continued onto some more in-depth stuff on Twitter, and sure enough we found the usual misconceptions, confusion and also the standard lack of knowledge about hashtags. We showed the power of search, shared the importance of conversation over broadcasting, and the ‘don’t be boring’ slide with John Major got a chuckle from the room as ever. 

Facebook also uncovered many of the same frustrations that we hear about lately, and we quickly moved onto Facebook advertising and what was best to post. We then focused on how to gain more from the largest network and also how to get people to like what you post, how often you should do it and what worked best in all our experiences.

Recommendations for WarwickTweetup social media workshops

Although Jo had designed a bespoke course outline for today, the room led the day. From question to query, discussion to confirmation, we quickly shifted from one subject to another and although I very much enjoyed trying to hold it all together, I did have with an eye on the clock and our brief for the day throughout.

One of the big takeaways for me today was that the people in the Warwickshire College meeting room were very inventive, just not as social online as they could be. Some of the fabulous things they have been doing are social media gold, but linking the on-and off-line worlds wasn’t second nature to them like it is to us. But we can see that’ll change from now on.

Social media training for Open Studios

Google and being found

Google was a hot topic throughout and I mentioned the great Matt Cutts and his YouTube channel a few times (obsessed much?!). Being found, and more importantly being on page 1 of Google were high on the agenda and we soon moved onto creating and curating compelling and quality content. Blogs and news articles were explained via the medium of plumbing and washing machines and those Penguins and Pandas (Google algorithms) made an appearance too - I love a good metaphor!

A welcomed surprise

I won’t lie; I didn’t think today would work as well as it did. For me, there was way too much content and it wasn’t specific enough, but it actually worked so well. Feeding off the room, answering questions as they came up, sharing thoughts and inspiring ideas around the room was a great mix. So much so that we’re hoping to do it all again in the future!

Many of the attendees sent us tweets during the course of workshop, and I’m pleased to see a wave of new followers and messages from the art world as I write this blog. I have high hopes for the Open Studios, but I won’t rush to add them to my G+ circles!

Social media training for business

Many thanks to the Warwickshire Open Studios for recommending us to the OS network, It was certainly a great day for us, and especially good to prove that it doesn’t matter if your customers aren’t on social media.

You didn’t find us on social media, you found us through a referral from someone who IS on social media – point proven perfectly!

Hire us! 

If you’d like us to give a talk or interactive training session on social media, blogging or all of the above, then call us – we look forward to your quick fire round! 

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My name is Graham Todd and I’ve been immersed in social media for almost three years. I train, blog and manage social media for business.

Find me on Google+

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